Launched a consulting company with two experienced museum directors to help art museums in America


Robin Nicholson

In a groundbreaking move – and reflecting the challenges art museums face in the post-Covid world – two former art museum directors, Robin Nicholson and Terrie Sultan, announce a new partnership with renowned consultants Hudson Ferris to form a new entity Art Museum Strategies @ Hudson Ferris. The business was launched in May.

The directors of Art Museum Strategies (AMS), Nicholson and Sultan, each bring expertise gained over more than 30 years in the field. Together they bring extensive experience in restructuring, recalibrating, rebranding and redesigning art museums, which are particularly important in today’s environment. Their association with Hudson’s Ferry offers essential services in nonprofit fundraising, growth and development.

AMS @ Hudson Ferris will offer a bespoke package of advice and guidance led by art museum directors on key post-Covid issues, specifically: recalibrated strategic planning; board relations and development; operational structure; Fund raising; and ethically guided disposal projects. The company’s value proposition is an affordable service with two art museum directors providing peer-to-peer support, a specially curated menu of services, and professional support when administrators and boards make difficult operational decisions .

Robin Nicholson said, “We are delighted to partner with Hudson Ferris to develop an advisory service specific to art museums. Our colleagues in the art museum world face multiple challenges as we emerge from the pandemic and the many other societal issues that have recently rocked the country.

AMS @ Hudson Ferris will work with institutional leaders at all levels to help art museums maintain programs, generate revenue, relaunch strategic plans, and reassess diversity, equity, and diversity. ‘inclusion. And above all, back to normal.

Terrie Sultan added, “With the enormous changes facing art museums and all cultural institutions today, and the need for sound strategic planning for the future, now is the time for seasoned professionals to intervene to help. By joining forces with our colleagues at Hudson Ferris, we can provide assistance in areas critical to today’s and tomorrow’s needs.

Terrie Sultan

Ed Liebman, founding partner of Hudson Ferris agrees. “We are delighted to partner with Terrie and Robin for what we believe is the most comprehensive and best-in-class advisory service available to art museums.”

Robin Nicholson (; is an “out-of-the-box” innovative museum professional and art museum director: Virginia Museum of Fine Arts: Associate Director (2006-2014); Frick Pittsburgh: Executive Director (2014-2019); Telfair Museums, Savannah: CEO and Executive Director (2019-2020), who also brings experience working in the for-profit and gallery worlds. Its strengths are imaginative strategic thinking, fundraising, and redesigning the short- and long-term art museum model. Nicholson has led several multi-million dollar campaigns and independently developed two major strategic plans. He has led the outward-facing aspects of American art museums for the past 16 years: collections, exhibitions, programs, digital initiatives, education, research and scholarship, community outreach, and public engagement. Nicholson is committed to the future of art museums as diverse, equitable, and inclusive institutions that reflect the community they serve.

Terrie Sultan (; is recognized as a thoughtful and innovative museum professional with strong expertise in energetic leadership, fundraising, strategic planning, donor relations, staff and trustee mentoring. She is highly regarded internationally for her conservation projects and is the published author of a number of books and publications. As Director of the Blaffer Art Museum (2000-2008) and the Parrish Art Museum (2008-2020), Sultan developed and implemented major fundraising campaigns for endowments, program initiatives and for the Parrish, completed a $33 million campaign for design and construction. of a new facility that opened in 2012. Throughout her career, she has specialized and excelled in developing and guiding major gift campaigns, preparing and implementing strategic plans, building strong teams of staff and administrators, and improving and expanding missions, visions, goals and services. to the communities of the institutions she led.

Hudson’s Ferry ( has a keen eye for unlocking fundraising potential within reach of their clients. The company has raised millions of dollars for charities in all areas of the nonprofit sector, including the arts, health, advocacy, environment, and international development, to name a few. only a few. Senior executives have held leadership positions at many prominent New York City institutions, such as Playwrights Horizons, The Public Theatre, Bellevue Hospital, and The New York Botanical Garden.


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